Image via  Bread & Butter PR

As National Breast Cancer Awareness Month and the month marking our two-year anniversary, October is very special to our team here at CRAFT. 

CRAFT’s Founder and Head Chef Jaret Blinn lost his mother to her battle with cancer years ago. As a result, during his time as Red Rock Resort’s executive pastry chef, Chef Jaret created and developed “Project Pink,” a Station Casinos effort that donated proceeds from pastry sales to the Southern Nevada affiliate of Susan G. Komen® . The effort was so effective and well received that Station Casinos expanded Chef Jaret’s idea to several areas throughout all of its properties and brought “Project Pink” back year after year as a recurring annual effort.

Chef Jaret is now continuing the tradition he started at Red Rock over seven years ago with the second annual CRAFTgoesPINK effort. Throughout the entire month of October, our pastry case will feature house-made pink pastries, proceeds from the sales of which will be donated to the local Susan G. Komen® chapter. (We’re also encouraging guests to post pictures of their pink pastries using #CRAFTgoesPINK to help raise awareness.)

You can read more about the effort here (special thanks to our friends @HappyTummy_702 for the stunning pics, and to Las Vegas Review Journal for the story).

As a family of chefs, our number-one focus has always been on two things: family and community, and there’s no better way to honor Chef Jaret’s mother and strengthen our community than by giving back in the best way we know how—through the power of our pastry case. We’re so excited to CRAFT up some delicious specialty pink-ribbon pastries for you this month, and we hope you’ll join us in our collective fight against breast cancer.

If you’d like to pre-order pink pastries, please call us at (702) 728-5828 or email You can also donate directly to the local Susan G. Komen® chapter here. 

Pastries available for CRAFTgoesPINK include:

  • Raspberry Pannacotta (gf)
  • Pumpkin Cheesecake
  • Strawberry Macaron Filled with White Chocolate (gf)
  • Cheesecake Lollipop (gf)
  • Lemon Meringue Pie Shot
  • Tiramisu Mini Cup
  • Carrot Cake Bite
  • Pink Cronuts
  • Hazelnut Brownies (gf)